8 Ways Sales Is Just Like Dating (Without the Kissing)

8 Ways Sales Is Just Like Dating (Without the Kissing)

Check out these 9 Reply dating rules to romance your next sales email campaign off its feet. Now, while playing the field can drop you in a whole world of trouble, no salesperson in their right mind is putting all their efforts into just one prospect. This means having a decent CRM system that meets your needs. Everyone likes the personal touch, and when dating it can stop you from making embarrassing mistakes. Taking her to a fancy Italian restaurant when you know she loves pasta is a nice touch. Better yet, get some impartial feedback from a non-salesperson friend. Second, despite all the benefits of cold emailing, picking up a phone is sometimes the best way to make a connection.

16 Ways Sales and Dating Overlap (and 11 Ways They Don’t)

Not convinced? So hear me out and consider how these four areas that make for a killer salesperson can be, well, absolute relationship killers. An AE on my team just won a great partnership, and the client emailed me to let me know that the key factors were salesmanship, follow up, responsiveness, and drive to win the business.

I feel like a modern-day “Dear Abby.” Many of my friends and clients are back on the dating circuit for the second, third, even fifth time (!) and I seem to be the.

Get our weekly newsletter for the latest business insights. Technology has revolutionized the entire sales cycle, too, from lead scoring to customer insight to future opportunities. Is this person going to hate my collection of porcelain chinchillas? Dating apps attempt to address this with profiles, but still: so many unknowns! In sales, reps bound by spreadsheet and notepads have a hard time making customer information available, which leads to redundant contacts and slower sales.

People, like companies, can be too inward focused. That is, to understand their habits and preferences, to anticipate their needs, to incentivize them in ways that are sensible. Communication issues early in dating will tank that relationship. In sales, prospects get lost in the shuffle. Maybe a rep has moved on to something else or an email got buried after a long weekend. The customer will move on to someone else.

Why Selling is Just Like Dating

The sales world can be a lot like the dating world. Sales, like dating, takes insight, skill and discretion to know when your customer is truly interested or not. On a recent trip back from New Jersey, I had a sales conversation with two men in the airport and one of them boldly stated that sales are no different than dating. Your potential customers may play some of the same games that are present in the dating world.

Why I believe that Social Selling is like Dating? It was the year I was working as an HR manager at a steel galvanizing plant. I had a position of a Sales.

If we have said it once, we have said it a thousand times…business is all about the relationships you build. We are all familiar with the traditional ways of selling, the old-school push to sell sales tactics and of course, the ABC message—Always Be Closing. However, this outdated message fails to address how buyers buy today. Relationships between brands and customers have changed. Simply put, relationship selling is a sales approach focused on creating relationships.

In this blog, I will share with you a few lessons sales people can learn from dating, and how those lessons will improve your selling success. Plain and simple, talking only about yourself on the first date is not the best approach to take. People buy because of pain, and to identify what that pain is you need to get your prospect talking about themselves to uncover frustrations. And keep in mind, not everyone knows what their pain is. Or even try walking through their process start to finish to uncover bottlenecks and gaps along the way.

One of the biggest deal killers aside from timing of course is being blindsided late in the sale cycle without a solid game plan. Imagine this, after months and months of dating, the time has come for you to propose.

How CRM Is Pretty Much Like Dating

When I was 12, I briefly acquired a girlfriend called Maria. In high-school I dated Eylem, a Kurdish girl. Everything was great when we were alone, but she was distant in public.

Quick — Think of an activity where you want to meet people, identify interests in common and lay the groundwork for seeing them again. Dating.

According to the Bureau of Labor Statistics , in , approximately Cashiers and sales people were the most common position in the economy, representing approximately 6 percent of the work force. In other words, we live in a world where selling is second nature to us and the principles of doing it proficiently can be applied to real life situations. In the sales world, you are coached around many universal skills that ultimately create the best experience possible for the customer while still being profitable for the business.

As a sales individual, we consciously break down customer interactions using a combination of body language and conversation techniques. Similar to a one-night stand, there was “no attachment. Social interaction, specifically dating, can be approached the same way as a customer interaction, albeit at a more inconsistent pace. Successfully going through the same selling techniques in building an intimate relationship can take anywhere from five minutes to several months, depending on what kind of approach you take.

Nevertheless, whether you’re playing a long game or gunning for short-term gratification, the similarities between selling behaviors and social interaction can be easily seen. In a good sale, we never ask you to buy the product right away.

5 Ways Your Marketing Funnel Is Exactly Like Your Dating Life

They said they were interested in learning more about our services and looking for help with marketing. I did what any business development person would do and got them onto a phone call ASAP. I thought the call went wonderfully. We talked, we laughed, we shared goals, we marvelled at all the things our businesses had in common, and we made plans for a second date meeting.

You think you have everything the other person is looking for, and yet they never call you again.

So, you want to be a better salesman? Well, you can become a better Romeo while you’re at it. When it comes to your sales process, take a cue from your dating.

Let’s play a game called “Date or Sales Call? Trick question. These are all things I’ve heard on sales calls — because dating and sales are the same thing. From honeymoon phases to ghosting, the similarities are obvious. Regardless of the state of your love life, recognizing the parallels between sales and dating can help you become better at your role in both. And whether you ultimately decide to pursue or bid adieu, there’s hidden value in approaching sales the same way you’d begin a relationship with someone new.

Here are six dating principles I’ve learned that have made me a better salesperson — and can help you, too:. When you’re Facebook creeping conducting important research on your date, you can only learn so much — especially when the page is private. Hello, girl in profile picture, are you his sister or ex? The discovery process is the same way. You may be able to dive into a website and get some insights to start your conversation, but like a well-crafted Insta filter, you’re getting only what that company wants to present to you.

When you’re talking to an actual human being — a date or a lead — you have to focus on the person. The entire discovery process has to be permeated by the narrative of the client.

Romance your clients: how sales is like dating

Think about how you look and present to people, do you sound confident and comfortable about what your company does. Confidence is a great sales tool because when you present your information confidently, other person i smuch more likely to believe and trust you. Normally you start by asking them a question about themselves. Anyway the point of this opening question is to get them talking about themselves so that you can learn more about them and their business and engage them in conversation.

Talk to them through blogs, social media, FAQs, or video tutorials. This isn’t the time for your sales pitch (i.e. the marriage proposal). Have some.

Sales is like dating. Sales, like dating, takes finesse and an instinct to know when your customer is into you or not. The first sales call is like a first date. There is excitement and fear of failure or screwing up. Extra preparation takes place. A little more time is spent on the presentation. Pre-sales meetings are held. Research is done.

You put on your best power suite, shine your shoes, wear your favorite tie and get dialed in. You show up early. You put on your best performance. Sometimes, like flowers on a first date, you bring company swag.

How Sales Is Like Dating

It starts with the chase, followed by a series of casual dates, leading up to a committed relationship. You need to know if your customer is really into you before investing your time in them. Making the first move is always awkward whether you are cold-calling or walking up to someone in a bar. Accept it and do it anyway. Having a deep understanding of your product makes you an expert on your subject. Those first conversations will naturally become less robotic.

Like dating, sales is all about communication and confidence. None of this, hard-​to-get, call you next week stuff. I’m interested and I’m awesome – you need to.

It was the year I was working as an HR manager at a steel galvanizing plant. I had a position of a Sales manager to fill in. I had to find the candidate, who had excellent communication skills, loved challenges, was eager to learn and was hungry for success. I decided to hire a person I knew was perfect for the job… I decided to hire myself.

I knew nothing about sales at this point, but when you are 23 such insignificant detail can hardly stop you. My first ever sales pitch must have been good enough, that the Ceo of the company decided to give me a chance. Despite zero experience in Sales, I became Top Seller in less than 3 months.

Why Marketing and Sales is like Internet Dating



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